Google Considered as Authentic Brand in India
According to New York Based Global Communication firm Cohn & Wolfe . Search Engine Giant emerged as Authentic brand in India and in Top 10 list of authentic brand followed by Microsoft , Amazon , Maruti Suzuki , Apple ,Sony, YouTube , BMW , British Airways and Mercedes Benz . Google have placed in top rank 1 in authentic brand in India . Indian Consumers positive to the brand authenticity . Like to buy products from the such authentic brand .
To build authenticity in India, brands need to be reliable, respectful and real, claims the report. According to it, 67% Indians are likely to buy brands they think are authentic. In India, 37% respondents felt brands were honest compared to the world average of 22%. Likewise, 38% of Indian shoppers thought brands felt accountable for their actions, as against the global average of 25%.
“Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences,” said Matt Stafford, president of Asia Pacific at Cohn & Wolfe. “To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity – reliable, respectful and real.”
Three Main Drivers of Brand Authenticity – Reliable , Respectful and Real has emerged as the most important of the three drivers in 2017 to become in the top spot of authentic brand . Success depends on such three main drivers to make a respectful relationship between the consumer and the brand . Do Best incorporate practice and threat customer well and protects their privacy and data .
Globally Amazon Ranked Top in Authentic Brand
E-commerce giant Amazon is ranked as the worlds most authentic brand, followed by Apple, Microsoft, Google and PayPal. Technology brands comprise 70 per cent of the top 10 most authentic global brands.
The study is based on a combination of primary and secondary research, including surveys on more than 1,400 brands conducted in May and June this year, with over 15,000 respondents in 15 markets -Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States.